Description.
Quality Chek’d Dairies Quality Chek’d Dairies Inc., is a member-owned organization of 26 independent dairy processors with 59 manufacturing facilities located throughout the United States and Colombia. Founded in 1944, Lisle, Ill.-based Quality Chek’d member companies provide consumers with world-class dairy products endorsed by the familiar Check Mark inside of a Q trademark, a symbol …
INX International Ink Co. INX International Ink Company is a global leader in the manufacture of printing inks and coatings. These examples show that trade ads do not have to be boring. Strong headlines, engaging copy, and bold images create interest and tell the story. My role: I provided the concept, copy, and design
M&M’s – Ms. Brown Character launch Ms. Brown is a Chocolate M&M and the Brand’s newest spokescandy. As spokescandy, her job is to remind people to eat M&M’s candies. According to M&M’s insiders, she is “the original milk chocolate” and has been M&M’s chief chocolate officer for the past 70 years. I was responsible for …
Sixty Hotels – The Shop Sixty Hotels was looking to create an online store where guests could purchase items they loved during their stay. From bedding, robes, and slippers to signature hotel amenities, guests wanted to know where items could be purchased. An online store open 24/7/365 was the perfect solution. My role: Content creation, …
Johnson & Johnson Retail activation for Johnson & Johnson. Promotional materials were integrated to include in-store point-of-sale, solo direct mailer, PFP/RC ad, Floor graphics, and digital messaging. Categories followed the look and feel shown here and included, Oral Care, Skin Care, Mornin Routine, Nightlife, Baby, Active Woman, and an overarching (entire J&J family). My role: …
Harley-Davidson Beer The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appear to Harley owners. As a spoof on the light beer craze, I recommended Harley “Heavy” beer as the style. Product is used as a promotional item as well as …
PNC Bank Holiday cards with a clever headline and strong visuals enhance the PNC brand. My role: Concept, design, and copywriting
