M&M's – Ms. Brown Character launch
Ms. Brown is a Chocolate M&M and the Brand’s newest spokescandy. As spokescandy, her job is to remind people to eat M&M’s candies.
According to M&M’s insiders, she is “the original milk chocolate” and has been M&M’s chief chocolate officer for the past 70 years. I was responsible for the development of in-store point-of-sale materials for the character launch. Materials Header cards, hang tags shelf-talkers, coupon tear pads, blade signs, and floor graphics were prepared in English and Spanish. The option of Store branding was available on each item.
My Role: Concept, copy, and design