JX Peterbilt Truck Center

Front end redesign of JX Peterbilt web presence. Responsive design optimized for SEO and SEM was key. The redesign featured a robust pre-owned truck inventory search feature. A few initial analytics – One month after launch when compared to the previous site: 34.25% more visitors. More interactivity – Pageviews up 165%. Form Submissions up 880%. 9x more inquiries each month over the old site. Average Session Time: 3:50 – Old site was: 65 seconds.

My role: Content creation, concept, design, copywriting, and front-end development


Landing pages

Here are two examples of the many landing pages created to support sales efforts and data collection.

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