Williams-Sonoma Package redesign for Williams-Sonoma. The original design was a plain box. This design features product usage imagery to show people what the item could do. Now, the carton works as point-of-sale, too. My Role: Concept, copy, and brand design
Miller Brewing Co. – Beer of the Future A prestigious assignment for the Miller Brewing Co. was designing futuristic packaging and beer bottles for use in the major motion picture, “Back to the Future II,” sequel to the box office smash, “Back to the Future.” Creating the beer bottle of the future was an exciting
aBundle® aBundle.com, a division of American Hotel Register was created to service the Airbnb hosts and operators. Weekly emails were prepared to provide information, special offers, and products to help Airbnb hosts maximize their efforts and guest experiences. Engaging images and headlines helped engage the audience. My role: Concept, copy, and design
Choice Hotels – Store Guests were asking where items they enjoyed during their stay could be purchased. An online store open 24/7/365 was the perfect solution. This capability would allow guests to enjoy the Choice experience in their homes. Items often could be shipped to arrive before travelers returned home. My role: Content creation, concept,
Bally Total Fitness Created and pitched to Bally Total Fitness of Chicago, these concepts were part of a series that consisted of 15 different ideas. Strong headlines and sharp graphics helped create an impact. The campaign was designed to be an integrated effort utilizing print, digital, and direct mail. The purpose was two-fold. Recruitment and
Splenda – FREE Bananas Challenge: Splenda is an ingredient brand. The challenge was to cross-merchandise throughout the perimeter and dry shelf-stable aisles in order to expand awareness and build shopper loyalty. Objective: Develop a turnkey, easy-to-execute menu of offers for secondary displays. Solution: Created two dozen offers tied to coffee, tea, cereal, fresh fruit, oatmeal,
JX Peterbilt Truck Center Front end redesign of JX Peterbilt web presence. Responsive design optimized for SEO and SEM was key. The redesign featured a robust pre-owned truck inventory search feature. A few initial analytics – One month after launch when compared to the previous site: 34.25% more visitors. More interactivity – Pageviews up 165%.