Splenda – FREE Bananas Challenge: Splenda is an ingredient brand. The challenge was to cross-merchandise throughout the perimeter and dry shelf-stable aisles in order to expand awareness and build shopper loyalty. Objective: Develop a turnkey, easy-to-execute menu of offers for secondary displays. Solution: Created two dozen offers tied to coffee, tea, cereal, fresh fruit, oatmeal, …
M&M’s – Ms. Brown Character launch Ms. Brown is a Chocolate M&M and the Brand’s newest spokescandy. As spokescandy, her job is to remind people to eat M&M’s candies. According to M&M’s insiders, she is “the original milk chocolate” and has been M&M’s chief chocolate officer for the past 70 years. I was responsible for …
Johnson & Johnson Retail activation for Johnson & Johnson. Promotional materials were integrated to include in-store point-of-sale, solo direct mailer, PFP/RC ad, Floor graphics, and digital messaging. Categories followed the look and feel shown here and included, Oral Care, Skin Care, Mornin Routine, Nightlife, Baby, Active Woman, and an overarching (entire J&J family). My role: …
