Bally Total Fitness

Bally Total Fitness Created and pitched to Bally Total Fitness of Chicago, these concepts were part of a series that consisted of 15 different ideas. Strong headlines and sharp graphics helped create an impact. The campaign was designed to be an integrated effort utilizing print, digital, and direct mail. The purpose was two-fold. Recruitment and

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INX International Ink Co.

INX International Ink Co. INX International Ink Company is a global leader in the manufacture of printing inks and coatings. These examples show that trade ads do not have to be boring. Strong headlines, engaging copy, and bold images create interest and tell the story. My role: I provided the concept, copy, and design

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