Gamay Foods
Gamay Foods –Cheese Smart Packaging and corporate identity for Cheese Smart®, the world’s first fat-free, cholesterol-free, low-calorie process cheese. My role: Naming, Concept, copy, and design
Package Design
Quality Chek’d Dairies
Quality Chek’d Dairies Quality Chek’d Dairies Inc., is a member-owned organization of 26 independent dairy processors with 59 manufacturing facilities located throughout the United States and Colombia. Founded in 1944, Lisle, Ill.-based Quality Chek’d member companies provide consumers with world-class dairy products endorsed by the familiar Check Mark inside of a Q trademark, a symbol …
Harley-Davidson Beer
Harley-Davidson Beer The Harley-Davidson Motor Company wanted a beer for bikers. My job was to name the product and create a distinct look that would appear to Harley owners. As a spoof on the light beer craze, I recommended Harley “Heavy” beer as the style. Product is used as a promotional item as well as …